Introduction to biddable media
Behind Google's huge advertising revenue, behind those annoying banners you see all over the web, behind the skippable ads before YouTube videos is the phenomenon of real-time bidding (RTB). This is a method of buying advertising space that, rather than arranging it in advance via a tenancy or reservation buy (i.e. money up front at an agreed price), relies on an auction taking place usually at lightning speed, between interested parties. The first and requisite part Read more [...]
