Biddable Media: Will All Advertising One Day Be Biddable?

Introduction to biddable media Behind Google's huge advertising revenue, behind those annoying banners you see all over the web, behind the skippable ads before YouTube videos is the phenomenon of real-time bidding (RTB). This is a method of buying advertising space that, rather than arranging it in advance via a tenancy or reservation buy (i.e. money up front at an agreed price), relies on an auction taking place usually at lightning speed, between interested parties. The first and requisite part Read more [...]

How to use negative keywords in the Google Adwords Keyword Tool

I'm sure this is common knowledge, but it's worth noting that whilst doing keyword research using Google's external keyword tool you can use negative keywords like so: This is useful if you want to refine your keyword list before exporting to CSV. Also, when you tick "only show ideas closely related to my search terms" it tends to return ideas that are almost exactly related to your search terms, which can be too limiting. This way you can use negatives to manually remove suggestions from Read more [...]